Occasion Creation × Sheetz
A Strategic
Event Partnership
The consistency of an in-house event team.
The flexibility of an independent partner.
11 slides · use ← → to navigate
Occasion Creation × Sheetz
The consistency of an in-house event team.
The flexibility of an independent partner.
11 slides · use ← → to navigate
Occasion Creation × Sheetz
2026Creative Partnership. Strategic Stewardship. Exceptional Experiences.
The consistency of an in-house event team.
The flexibility of an independent partner.
Occasion Creation
www.occasioncreation.com
Why Occasion Creation
Missy Martz
Founder, Occasion Creation
On-Site
In her element
Genuine. Creative. Fun. Driven. All In.
20+ years
Exceptional event planning & execution
Communications + Marketing
The strategy behind the experience
Big picture + details
“I see the vision. I obsess over the details.”
Fueled by Sheetz runs & good music.
The signature idea
Every event should be built around what Sheetz needs in that moment. The relationship behind it shouldn't need to be rebuilt every time.
One-off planning
TerminatesNext event: start again
Strategic event partnership
LoopsCompounds every cycle
What the partnership covers
Strategic Retainer
Ongoing support without unnecessary overhead.
Concept development
Objectives & timelines
Venue research
Logistics
Budget management
Forecasting
Payment coordination
Reconciliation
SOW creation
Vendor sourcing
Contract negotiation
RFPs & proposal review
Event Management
Executing the plan and seeing every detail through.
Scope-based planning
Run of show
Load-in & setup
Event operations
Breakdown
Logistics & problem-solving
Vendor / staff / talent coordination
On-site production support
How event funds work
Scope finalized
Quotes, proposals and contracts collected.
Sheetz approves & funds
The estimated event budget is approved and funded.
Occasion Creation pays vendors
We manage vendor payments on Sheetz's behalf.
Tracked throughout
Budget monitored across the full event lifecycle.
Final reconciliation
Clean close-out with full reconciliation.
Project Expenses · Reimbursable as incurred / approved
The investment
Strategic Retainer
$4,200 / month
1-year partnership · paid monthly
Event Management
Quoted per event
Essential engagements begin at $3,200
Based on size, scope, complexity, timeline, location and required support.
Event Budget
Approved + funded by Sheetz
Estimated once the SOW is finalized. Occasion Creation coordinates vendor payment.
Project Expenses
As incurred / approved
Travel, on-site costs and other project-specific expenses.
The structure provides ongoing strategic support while keeping event-management costs proportional to the actual number, size and complexity of events.
Occasion Creation × Sheetz
Missy Martz
Founder, Occasion Creation
The consistency of an in-house event team.
The flexibility of an independent partner.
Appendix A
Real Events · Real Production
Corporate Awards Banquet
The Miles Group Red Carpet & Media Wall
Milestone Celebration
Havana Nights 100K Marquee & Stage Build
NFL Draft Event
Donald Legacy Defined Launch
Themed Production
Latimer Annual Halloween Ball
Experiential Food / MTO Vibe
Branded culinary activations & storytelling
Corporate Milestone
A&L Motors 75th Anniversary Bash
Real production photos from Occasion Creation events — immersive concepts, ballroom executions, and vendor stewardship.
20+ Years of Experience
Appendix B
Event management fee
Quoted per event
Final fee scoped per event based on size, scope, complexity, timeline, location and required support. Essential tier starts at $3,200.
Appendix C
Discover
Build
Activate
Fast and practical — producing, not just planning, by day 60.
Appendix D
Does this replace our existing agency?
No. Occasion Creation is built to work alongside marketing, PR and internal teams — adding a dedicated event specialist to the ecosystem.
How is pricing structured?
A monthly strategic retainer funds the ongoing partnership; event management is quoted per event, scoped to size and complexity.
What if we only have one event this quarter?
The retainer keeps strategy, pipeline and vendor stewardship active between events — so the next one starts further ahead.
How does the event budget work?
Sheetz approves and funds the estimated budget once the SOW is finalized. Occasion Creation coordinates vendor payments and reconciles at close-out.
How quickly can you onboard?
A practical 90-day path: discover, build, activate — with active production underway by day 60.